Joe Fresh and Ryerson University have partnered to create The Joe Fresh Centre for Fashion Innovation at the Fashion Zone at Ryerson University.
The Joe Fresh Centre for Fashion Innovation will incubate, develop and support Canada's fashion inspired businesses. Participating companies and individuals will receive exclusive benefits to hone their business models and skills. The Centre is seeking Canadian startups in all fashion-related fields, including design, production, technology and professional services.
The Centre is an initiative of The Joe Fresh Fund, a philanthropic vehicle that provides grants and assistance to a range of industry and non-profit causes supported by Joe Fresh.
Joe Fresh has maintained a far-reaching commitment to the future of the Canadian fashion industry, including education and support of new business and design talent. The goal of The Joe Fresh Centre for Fashion Innovation is to foster a 360-degree approach to mentorship that will best position emerging entrepreneurs for real world success.
A panel of leading fashion and business leaders will select top candidates to come to The Joe Fresh Centre in downtown Toronto to develop go-to-market strategies and accelerate their startups. Once selected, the new wave of businesses, or Joe Fresh Innovators, will join the 18-month program, where they will receive the following exclusive benefits:
One dedicated working desk in the Centre (valued at over $380/month)
One flex desk in the Centre or Fashion Zone at Ryerson University (valued at over $250/month)
Eligible marketing and promotion expenses up to $5,000. Access TO Fashion Zone at Ryerson University's equipment and facilities
A chance to be showcased on JoeFresh.com or at Joe Fresh events
Mentorship and networking opportunities with Joe Fresh and Ryerson leadership teams as well as Canadian business and fashion leaders
Academic recognition from Ryerson University following completion of the program
The Centre is open to all Canadian individuals and businesses. To apply you must meet the below criteria:
*Except for residents of Quebec.
Application window: January 10, 2017 – February 21, 2017
Notification of acceptance: April 17, 2017
Joe Fresh Centre Program: May 1, 2017 – October 30, 2018
Application window: June, 2017 – July, 2017
Notification of acceptance: September, 2017
Joe Fresh Centre program: October, 2017 – March, 2019
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The Joe Fresh Centre is seeking Canadian startups in all fashion-related fields, including design, production, technology and professional services.
Product: womenswear; menswear; childrenswear; functional apparel (sport, medical, etc.); magazines; accessories; paid mobile apps; others.
Service: CRM; data standardization; data visualization; fashion buying; free mobile apps; others.
Fashion Technology: wearables; textile innovation; process innovation; geo-location, infrastructure, logistics; manufacturing, mass customization, merchandising; mobile/tablet commerce; omni-channel, personalization, point-of-sale; RFID, security, SKU intelligence; social commerce; others.
The Joe Fresh Centre and Joe Fresh Innovators will have access to the below shared equipment of the FZ:
Joe Fresh Centre Innovators are subject to a 4-month probationary period at the start of the program. During this time, Innovators must be present in the FZ for a minimum of 24 hours per week, set milestones, review their progress with the Director, Community Relations on a bi-weekly basis, attend peer-to-peer meetings and CEO societies with advisors and mentors, and work with other start-ups and influencers to effectively build and scale their business.
The Selection Committee judges have been chosen on the basis of their knowledge and expertise in fashion, business and entrepreneurship. Together, they bring extensive experience working with Canada’s most prominent brands and institutions to The Joe Fresh Centre for Fashion Innovation. They will select from the full set of entries, from which the final businesses will be determined. Applicants will be evaluated on business viability and scalability, innovation, planning and brand presentation.
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