Joe Fresh and Ryerson University have partnered to create The Joe Fresh Centre for Fashion Innovation at Ryerson University.
The Joe Fresh Centre, located in downtown Toronto, is modeled after Ryerson University’s highly successful DMZ, Canada’s top-ranked university incubator. The mission of The Joe Fresh Centre for Fashion Innovation is to accelerate Canadian start-ups in all fashion-related fields, including design, production, technology and professional services. This was made possible with a $1 million grant from Joe Fresh in 2015.
Joe Fresh has maintained a far-reaching commitment to the future of the Canadian fashion industry, including education and support of new business and design talent. The goal of The Joe Fresh Centre for Fashion Innovation is to foster a 360-degree approach to mentorship that will best position emerging entrepreneurs for real world success.
A panel of leading fashion and business leaders will select top candidates to come to The Joe Fresh Centre in downtown Toronto to develop go-to-market strategies and accelerate their startups. Once selected, the new wave of businesses, or Joe Fresh Innovators, will join the 18-month program, where they will receive the following exclusive benefits:
The Centre is open to all Canadian individuals and businesses. To apply you must meet the below criteria:
*Except for residents of Quebec.Click here for contest rules
Application window: June 15, 2017 – July 27, 2017
Notification of acceptance: September 18, 2017
Joe Fresh Centre program: October 2, 2017 – March 30, 2019
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Comfable Inc., founded by Neda Ghazi, is a Toronto-based dynamic and innovative tech company dedicated to promoting health, comfort, and sustainability. Their QSun wearable and companion app tracks sun exposure to help users find a healthy balance between sun protection and vitamin D production. QSun takes the guesswork out of sun protection, and is ideal for parents, outdoor workers, and those with sensitive skin or sun allergy.
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Omi Woods is a special occasion clothing line that explores and reimagines traditional African prints into timeless silhouettes. The brand embraces ethical low pact production practices, including eco-friendly dyes and zero waste. Omi Woods designs were recently featured in InStyle, Vanity Fair, Essence and E! News.
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Founded by Michelle Shemilt, Nudy Patooty is a transformative undergarment that wicks away sweat before it becomes an embarrassing stain or damages your clothes. Each Nudy Patooty undergarment is proudly made in Canada with high-tech, moisture-absorbing fabrics that protect your wardrobe and keep you dry and comfortable all day.
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The Joe Fresh Centre is seeking Canadian startups in all fashion-related fields, including design, production, technology and professional services.
Product: womenswear; menswear; childrenswear; functional apparel (sport, medical, etc.); magazines; accessories; paid mobile apps; others.
Service: CRM; data standardization; data visualization; fashion buying; free mobile apps; others.
Fashion Technology: wearables; textile innovation; process innovation; geo-location, infrastructure, logistics; manufacturing, mass customization, merchandising; mobile/tablet commerce; omni-channel, personalization, point-of-sale; RFID, security, SKU intelligence; social commerce; others.
The Joe Fresh Centre and Joe Fresh Innovators will have access to the below shared equipment of the FZ:
The Joe Fresh Centre is an 18-month accelerator that accepts applications during specific contest cycles from high growth potential fashion-inspired companies that have proven traction and are ready to be accelerated to bring their companies to the next level. The JFC innovators receive exclusive benefits including mentorship from Joe Fresh executives, programming from industry experts, reimbursement of $5000 marketing and promotional expenses after the probationary period, and access to collective startup funding up to $50,000 at the end of the program, etc. JFC Innovators have access to the Fashion Zone incubator's facilities, equipment and services. The FZ incubator is continuously accepting applications on a rolling basis based on space availability and start-ups are not part of cohorts for a specific time period. The JFC highly recommends interested companies to also apply for the Fashion Zone at www.fashionzone.ca.
Joe Fresh Centre Innovators are subject to a 4-month probationary period at the start of the program. During this time, Innovators must be present in the FZ for a minimum of 24 hours per week, set milestones, review their progress with the Director, Community Relations on a bi-weekly basis, attend peer-to-peer meetings and CEO societies with advisors and mentors, and work with other start-ups and influencers to effectively build and scale their business.